Are you selling online? Are you the sole manufacturer of the products you sell, or you have multiple suppliers? If so, then how do you manage the suppliers? How do you keep records of transactions? How you keep track of sales and inventories? If curious about these questions, then stay with me till the end of this article.
E-Commerce has been proven successful in overcoming geographical limitations. Businesses can gain new customers with wider search engine visibility that too at lower costs. It can locate your searched products quicker, faster, and in a more convenient way. It brings products and services closer to customers by eliminating travel time and cost. It also provides comparison shopping which helps in making a better purchase decision. It enables faster deals, better bargains, coupons, and any more. It also provides abundant information regarding the product and service. This is the reason why E-Commerce has become so popular nowadays. No wonder, every business in one way or another, is looking for ways to open an online channel and sell online.
The popularity of E-Commerce Mobile App
There is another trend rising with E-Commerce Website. That is the E-Commerce mobile app. It is a fact that Desktop internet usage has faced downfall while mobile internet usage is increasing day by day. Mary Meeker’s 2017 study notes that the number of hours spent on the Internet continues to rise every year but there is an even more prevalent divide between the desktop and the mobile device. In 2016, Americans had been using their mobile device for 3+ hours a day (10 times more than in 2008). There have been 178 billion app downloads in 2017. There has been a steady increase in annual downloads of smartphone devices. 178 billion applications have been downloaded in 2017, this figure is predicted to rise to 258 billion by 2022. With such lucrative statistics, businesses have realized the potential of mobile apps for their E-Commerce business. And so, we see the rising growth and popularity of the E-Commerce mobile app.
E-Commerce mobile app vs E-Commerce Mobile-Friendly Web App
Customers prefer a mobile app rather than a mobile-friendly web app when shopping online. Mobile app and mobile-friendly web app both have their own set of benefits.
· Mobile-Friendly Web App: E-Commerce mobile-friendly web app is nothing but an E-Commerce website with better responsiveness. It can streamline the experience of pf a website across multiple devices. It also brings positive and favorable ranking signals. It is also regarded as a tool to improve conversion rates. It presents the audience with improved user experience. Above all, it is comparatively cost-effective than mobile app development. But that doesn’t mean that developing a mobile-friendly E-Commerce website is cheap. If you take the help of RWD when developing a mobile-friendly E-Commerce website, then the cost would soar high. Besides, it takes a longer time to create a mobile-friendly website that it takes to develop a default website. This lengthy development cycle might give a chance to your competitors to take advantage and rule you out in the competition. Even if provides a good user experience, it cannot ensure consistent user experience across devices. For an E-Commerce business, such a disadvantage might be fatal as it can work as a negative moment of truth for the customers. This may give rise to the bounce rate for the E-Commerce website. Although the rate of bounce does not explicitly affect your page ranking, the rate of bounce is also something you need to learn and develop. A “bounce” occurs when users visit a web page and then leave the site without having to click on some other site page. A higher rate of bounce means that fewer visitors click on links to your website.
· Mobile App: If your E-Commerce business doesn’t have a mobile app, it means you’re losing the chance to capitalize on the rising number of smartphone users. E-Commerce Businesses put a lot of money on tools that even have a slim chance of increasing user experience. Mobile apps boost customer experience and so E-Commerce businesses hardly feel reluctant to invest money in it. Mobile Apps can enable E-Commerce businesses to integrate personalized content which adds up in creating a superior brand value. Unlike a mobile-friendly web app, the E-Commerce mobile app offers both online and offline access to users. It also adds value by adding device features. E-Commerce businesses can enable push notifications for their promotional offers and instant updates on new products or the availability of an existing product, all in one go. Branding has been made easy through a mobile app. It Improves productivity. It presents in users an interactive platform that boosts engagement among its users.
In this era of technology, E-Commerce mobile app works as a window between the customer and business. Most E-Commerce businesses regard mobile apps as an opportunity to enhance customer service. To your clients, you are always available. This is something that E-Commerce businesses simply cannot choose to deny.
If you are still considering between Mobile App or Mobile Friendly Website, then this article is for you. This article will help you make the right choice for your business.
Covid-19 & E-Commerce
Covid-19 has increased the demand for E-Commerce multifold. Businesses who were considering adopting an online platform before pandemic has by now opened up their online platform. On the other hand, businesses who have never considered opening an online platform are now interested in it than ever before. Why wouldn’t they? In this pandemic, offline sales have decreased tremendously. This traffic has moved from offline shops to online shops. Analytical experts are saying that this traffic is unlikely to drop even in the post-pandemic period. The reason is simple in many markets, the behavior of online shopping was not established before the pandemic. Due to the prevalent situation, people have been forced to buy online than step out and buy from an offline shop. With this, the behavior of online shopping has been established. This experience has also made them realize that online shopping platforms are comparatively more convenient and time-saving.
Why choose us?
We are offering world-class E-Commerce web and mobile development solutions to clients across the globe. Our e-commerce team has an extensive amount of knowledge and experience in delivering high-end websites within the preferred timeline, as per the exact client requirements. With the help of latest tools and technologies, we help you build up a perfect web and mobile solutions tailored to your business. We, at BJIT, offer the best in class E-commerce web and mobile app development services and we make the most out of our developers to build real-time websites like real-time dashboards, product comparisons, online payment, order tracking, inventory & many more. We are the best offshore software development company in Bangladesh with ISO9001 & CMMI Level 3 certification at our hand. You can visit Clutch to see what our clients are talking about us. You can also visit our website and take a tour of some of our successful projects with clients like Toshiba, Panasonic, Sony, Valmet, Metso, and so on.
