In the past few years, the number of smartphone users has increased rapidly. For this reason, mobile apps users have increased massively. According to a recent study, it has been found that in the USA, around 58% of websites were visited from mobile devices. Also, mobile devices made up to 42% of the total time spent on the internet.
For the above reason, it has become prominent that businesses across the world are trying their best to adopt the mobile strategy. The main question arises when implementing the mobile version of the Internet is that “Whether a mobile website or a mobile app is the right choice to make?” Best Mobile App Development Company around the world now developing both Native and Web-based apps for their customers so that they can choose whatever they need.
Mobile App Vs. Mobile Website
Many business professionals and some Best Mobile App Development Company argue that a mobile app is not necessary if you already have a responsive website that looks fine on mobile devices. Some others say that the mobile app has certain benefits that a website is unable to provide. However, if we dig deeper, we will be certain that there are a lot of factors to be considered to take a fruitful decision. When it comes to different mobile platforms and mediums, it can be a little bit difficult to understand where to focus. In this article, we are going to break down the pros and cons of each side so that you can make a fruitful strategy that meets your business goals.
Benefits a Mobile App Can Provide
While talking about mobile apps, we are going to talk about native apps. Many mobile app development companies now develop both Native and web-based apps. Native apps are those apps that are developed for a specific platform like Android or iOS. These apps require to install on the device to run. A native app is no way connected to the company’s website and is often used as an extension of the brand of that company. So, what are the mobile app development services are and what are the mobile app benefits compared to the mobile website? Let’s find out;
1. More Visible Brand Presence
The major benefit of a mobile app over the mobile website is that mobile app mobile apps give real estate of the brand in the customer’s device. Even the user may not use the app actively, the app will still remind about the brand icon of the company. This represents a high level of marketing opportunity which ensures a level of customer engagement that cannot be achieved by any other medium.
Moreover, mobile apps are built keeping the mobile experience in mind, instead of redesigned and reshaped from the website. With a perfect mobile app development software, customers can enjoy a seamless experience across different platforms. It is to mention that more than 83% of users prefer a native mobile app for the seamless experience that it offers.
2. Customer Engagement
Mobile apps are built with more sophisticated features for more convenient use. For example, a restaurant offers more convenient ways to use restaurant services than a restaurant website. Additionally, the mobile app allows the user to interactively engage with the content. Finally, if the app is made with the right features and customer-centric UI, customers will like it, they will come back frequently resulting a greater usage and better ROI (Return on Investment).
3. Offline Access
Unlike a website, a mobile app can be used without an active internet connection, if the app is made in that way. However, most of the apps require an internet connection but still can be accessed offline content and functionality. With this benefit, a user can access information from anywhere, anytime.
4. Leveraging the Device Capabilities
A native mobile app can leverage the device’s capability, software features, and hardware such as high-performance processor, RAM, GPS location system, camera, etc. With these capabilities, it is possible to enhance the customer experience more significantly. Keeping this benefit in mind, developers can develop their apps following the best mobile app development process to utilize such capabilities so that customers get the best user experience. This ensures better app engagement and finally, better sales. Some very useful device levering capabilities are;
1.Camera engagement
2.Microphone engagement for direct recording capabilities
3.Sound and Vibration alerts
4.Push Notifications
5.Possibility to update the app with new features instantly
Compared to these benefits, mobile websites offer very few capabilities to leverage the hardware of the device.
5. Personalized Experience
Mobile apps are all about offering personalized user experience. Personalized user experience means tailored services based on the user’s usage behavior, locations, interests, etc. With the “App Permissions”, mobile apps can use user statistics, locations, and many more options to provide a more personalized user experience.
Benefits a Mobile Website Can Provide
A mobile website is a website that offers responsive design, optimized functionality for mobile and works perfectly in different screen sizes. Actually, a mobile website is a customized version of a general website that was customized for mobile devices. Now, let’s find out the mobile website benefits over the mobile app.
1. Cost-Effective
A website is always there. Customizing that website for mobile present requires the only penny compared to the huge cost of developing a native mobile app. If the app is made for cross-platform compatibility, the cost increases.
2. Greater Audience Reach
A mobile website is easily accessible from different platforms and also can be shared the link easily with anyone. These features ensure a wider and broader audience reach. Moreover, in terms of search engines, a website has greater reach compared to an app that is needed to download and install.
3. Brand Visibility & Search Engine Optimization
It has been found that responsive websites are ranked quickly and in a higher position than websites, those are not responsive or optimized for mobile devices. Companies with mobile-friendly websites are more likely to rank better, which results in higher traffic and greater brand visibility.
Final Thoughts: Which is the better choice for you?
So, which one is the better option for your business? When it comes to finally decide whether a mobile app or a mobile website, the perfect choice can be made considering the type of business. There are certain benefits to either type. However, if your business needs to promote mobile-friendly content to a lot of people with a wider reach, then a mobile-friendly website can be the right one to choose from. And if you want more customer engagement, want to offer tailored customer experience, interact and communicate with customers more effective, then a mobile can be an excellent choice. A mobile app can also leverage device capabilities for maximum performance. In many cases, to bring the best result both a responsive website and an app can be valuable and strategic choices.
Now, if you are wondering to have both services at an affordable price, yet best in quality, BJIT can help you out. If you’re unfamiliar with BJIT, it is one of the best multinational custom software development companies and Best Mobile App Development Company in Bangladesh operating in five different countries, which are Japan, USA, Singapore, Finland, and Bangladesh. With more than 650+ employees BJIT is also one of the largest software companies in Bangladesh. BJIT provides top-notch IT services including AI & Deep Learning, Fintech & Blockchain, Mobile App and IoT, Web Application development services, Digital Marketing Services and many more. Being established in 2001, BJIT has 18+ years of global working experience. With global experience, affordable cost offering, experienced professionals, and more than 50 reputed global clients including Sony Corporation, Panasonic Corporation, Valmet Oyj, and many more, BJIT is the place where you can put your trust!
